The recent recall of several Buldak ramyeon products in Denmark for being too spicy has unexpectedly turned into a marketing win for the company, shown by a surge in Google searches for the products, data showed Sunday.

On Monday, the California-based tech giant released its “Year in Search,” a roundup of 2023’s top global queries, ranging from unforgettable pop culture moments (hello, Barbenheimer ), to the loss of beloved figures and tragic news carrying worldwide repercussions.